Over the course of a year, I set the vision for and iterated upon a set of lightweight creative tools that help individuals and organizations to express their identity at scale on social platforms like Facebook and Instagram. This ranged from expressive tools such as text overlays, stickers and frames, to tools that allow for quick and dynamic video creation. I also collaborated with multiple teams to create a framework that established a scalable and consistent product vision across all the creative tools in our ecosystem.
Due to the confidential nature of this work, please reach out directly (email↗) for more details.
role Product strategy, interaction design, visual design, user research
duration 1 year